Joannie Rochette unveils her latest jewellery collaboration with Birks

Montreal, October 19, 2010 – Birks is inviting media representatives to attend an exclusive press event where the jeweller’s latest collaboration with Olympic medalist Joannie Rochette will be unveiled.

WHAT:  Photo and interview opportunity with Olympic Medalist Joannie Rochette
Unveiling of Joannie Rochette’s latest collaboration with Canadian jeweller Birks

WHEN:  Monday, October 25  from 9 a.m. to 12 p.m.

WHERE:  Birks Café, 1240 Square Phillips, Montreal – Mezzanine Level

WHO:  Joannie Rochette, Olympic Bronze Medalist in Figure Skating at the 2010 Winter Olympic Games; BIRKS Brand Ambassador

Joannie Rochette’s Performance at 2010 Winter Olympics Nominated for ESPY Award

Canadian fans encouraged to vote for Rochette after heroic bronze medal performance at 2010 Winter Olympic Games

Canadian figure skater Joannie Rochette captured the hearts of fans around the world earlier this year when she skated to an Olympic bronze medal in an emotional performance just days after the passing of her mother in Vancouver. Today it was announced that her performance has been nominated in the ‘best moment’ category for the 2010 ESPY Awards.

Fans are able to vote for Rochette by going to www.espn.com/espys. They can also vote by going to the ESPN page on facebook at www.facebook.com/espn or tweet about nominating Joannie at twitter.com/espys.

“I am very honoured to be nominated for an ESPY award for Best Moment. This has been an incredible time in my life. When I go to Los Angeles for the ESPY awards show, I know I will have my mother with me in my heart. Thank you Canada for your support; you will never know how much you have helped me during these past few months.”

The ESPY Awards will take place July 14, 2010 live on ESPN in Los Angeles at the Nokia Theatre with red carpet starts at 7:00 p.m. Eastern and the show live at 9 p.m.

BIRKS
Gives a Heartfelt Welcome
to New Brand Ambassador Joannie Rochette

Montreal, QC (May 7, 2010) – BIRKS is proud to announce that Joannie Rochette, Canadian figure skater and 2010 Olympic bronze medalist, will be the latest face of the brand. Joannie won the hearts of Canadians, Olympic fans worldwide, and BIRKS, when she took to the ice for the ladies long program at the 2010 Olympic Games in Vancouver, British Columbia.

“Joannie mesmerized the audience that night with an incredible performance – she embodied courage, elegance and grace under pressure. I met Joannie previously, at a BIRKS dinner, and her enthusiasm for the brand is contagious. We are so very happy to welcome her to the BIRKS family,” says Tom Andruskevich, President and CEO of Birks & Mayors Inc.

“I am overjoyed to be embarking upon this relationship with BIRKS,” said Joannie. “I have been enamored with this iconic, Canadian brand since my childhood, and it’s an honor for me to be able to represent the brand and make that emotional connection with BIRKS’ clients.”

Joannie’s strength and perseverance on the fateful night of her skate touched the hearts of people around the world, and she continues to impact people’s lives by being a great role model.

Rochette is a spokesperson for the iheartmom campaign, an initiative designed to promote awareness on the causes of heart disease and to raise funds for research and treatment.

She is dedicated to this cause and hopes, that through education, others can be spared the pain that comes with the untimely loss of a loved one.

The confident manner, elegance, artistry and creative sensibility that Joannie exudes is what makes her inspirational to so many. BIRKS and Joannie look forward to using these qualities as creative stimulation to develop something tangible – a spectacular piece of jewellery, which will support the campaign that is closest to Joannie’s heart, iheartmom.

About BIRKS

Birks & Mayors, Inc. (Amex “BMJ”) is a leading operator of 64 luxury jewellery stores in the United States and Canada. As of May 7, 2010, the Company operated 33 Birks stores across most major metropolitan markets in Canada and 29 Mayors stores across Florida and Georgia, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. Founded in 1879, BIRKS is Canada’s premier luxury brand and is the Official Supplier of Jewellery for the 2010 Olympic and Paralympic Winter Games. For more information, please visit www.birks.com.

Hello Everyone! Do not forget to go vote on the Time website for the list of the top 100 Most Influential People of 2010! You can vote as many times as you want! It’s simple, just click on the cursor above my picture, and move it to where you want. Then you type the words needed to authorize the vote to have it captured! Thank you for all your support!!

Joannie

http://www.time.com/time/specials/packages/article/0,28804,1972075_1972078_1972638,00.html

FOR IMMEDIATE RELEASE – MEDIA ADVISORY
Photo/Interview Opportunity

March 29, 2010 – TORONTO, ON – The public is invited to meet Olympic Bronze Medalist, World Silver Medalist and Six Time Canadian Champion, Joannie Rochette this Tuesday at the Sears Downtown store located at 290 Yonge Street.  Joannie Rochette will be available for photos and for an autograph signing session.

When:  Tuesday, March 30, 2010, from 1:30pm until 2:30pm

Where:  Sears Toronto Eaton Centre Store Attitude Shop located on the 2nd Floor at Sears Yonge and Dundas