The confident manner, elegance, artistry and creative sensibility that Joannie exudes are what make her inspirational to so many. Birks and Joannie worked with these qualities as creative stimulation to develop a spectacular charm, which supports the campaign that is closest to Joannie’s heart, “iheartmom”. This sterling silver heart charm bracelet was inspired by Joannie’s support of “iheartmom”, in loving memory of her mother. A portion of the proceeds from the sale of this charm bracelet will be donated to “iheartmom”.
http://www.birks.com/en/featured/jrochette/Joannie-Rochette-Collection/g1276/5000457019
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Here is a list of appearances and shows that Joannie will be taking part in:
March 2010
- March 18 – Special called “Joannie Rochette Jusqu’au bout” on TVA 9 – 10 p.m.
- March 19 – Good Morning America on ABC 7 – 9 a.m. (Live interview at top of 8 a.m. hour)
- March 19 – Thin Ice on ABC 8-9 p.m.
- March 30 – Sears Eaton Centre Autograph Signing in Toronto, Ontario – Time TBD
- March 31 – Toronto Fashion Week, The Heart Truth Fashion Show
April 2010
- April 1 – Stars On Ice – Ft. Myers
- April 2 – Stars On Ice – Ft. Lauderdale
- April 3 – Stars On Ice – Orlando
- April 4 – Stars On Ice – Tampa
- April 9 – 11 – Stars On Ice Tokyo (two shows on April 10th)
- April 16 – 18 – Stars On Ice Osaka
- April 19 – International Flower Show in Tokyo (Appearance)
Canadian Stars On Ice Tour (for ticket information, see www.starsonice.ca)
- April 22 – Halifax, NS
- April 24 – Ottawa, ON
- April 25 – Montreal, QC
- April 29 – Windsor, ON
- April 30 – Toronto, ON
- May 1 – Hamilton, ON
- May 2 – London, ON
- May 6 – Winnipeg, MB
- May 8 – Edmonton, AB
- May 9 – Calgary, AB
- May 11 – Victoria, BC
- May 14 – Vancouver, BC
June 2010
- June 4 – 6 – Stars On Ice Korea
- June 10 – Woodbine Race Track Meet & Greet Appearance
- June 27 – G-8 Summit Luncheon w/ Mrs. Harper (Toronto)
July 2010
- July 1 – Canada Day Celebration in Ottawa, Ont. 9 a.m. – 1:30 p.m.
- July 14 – ESPY Awards – Los Angeles, CA
- July 24 – Sun Valley Show – Sun Valley, ID
September 2010
- September 7 – Media Day in Youngstown, OH – Skate for the Heart
- September 18 – Newfoundland Skating Show
- September 25 – Improv On Ice – Loveland, CO
October 2010
- October 2 – Japan Open – Tokyo
- October 16 – Riverdance On Ice – Lowell, MA
- October 24 – Audi Best Buddies Challenge in Toronto
November 2010
December 2010
Holiday Festival On Ice
- December 3 – Holiday Festival On Ice – Penticton, BC (Airdate December 14th @ 9 p.m. on CBC, check local listings in the USA)
- December 4 – Holiday Festival On Ice – Vernon, BC
- December 5 – Holiday Festival On Ice – Prince George, BC
- December 8 – Kaleidoscope: An Evening of Skating, Song and Survivorship – San Antonio, TX
Celebration On Ice
- December 16 – Celebration On Ice – Thunder Bay, ON
- December 17 – Celebration On Ice – Sault Ste. Marie, ON
- December 18 – Celebration On Ice – Sudbury, ON
- December 19 – Celebration On Ice – Owen Sound, ON
- December 20 – Celebration On Ice – Newmarket, ON
- December 21 – Celebration On Ice – Sherbrooke, QC
Holiday Exhibition Gala
- December 28 – Holiday Exhibition Gala – Regensburg, Germany
- December 29 – Holiday Exhibition Gala – Bolazno, Italy
- December 30 – Holiday Exhibition Gala – Oberstdorf, Germany
2011
January 2011
- January 3 – TODAY SHOW – Rockfeller Center, NYC – NBC @ 8:30 a.m.
- January 8-9 – Stars On Ice Japan – Osaka
- January 15-16 – Stars On Ice Japan – Tokyo
- January 28 – Levis Arena Show – Levis, QC
February 2011
- February 3-6, 8 & 9 – Art On Ice – Switzerland
- February 13 – Campbellford Skating Club Show – Campbellford, ON
April 2011
- April 4 – Figure Skating in Harlem – New York, NY
US Stars On Ice www.starsonice.com
- February 18 – Stars On Ice – San Jose, CA
- February 19 – Stars On Ice – San Diego, CA
- February 20 – Stars On Ice – Anaheim, CA
- February 25 – Stars On Ice – Seattle, WA
- February 26 – Stars On Ice – Portland, OR
- February 27 – Stars On Ice – Wenatchee, WA
- March 3 – Stars On Ice – Providence, RI
- March 4 – Stars On Ice – Boston, MA
- March 6 – Stars On Ice – Washington, DC
- March 12 – Stars On Ice – Chicago, IL
- March 13 – Stars On Ice – St. Paul, MN
- March 18 – Stars On Ice – Ft. Lauderdale, FL
- March 19 – Stars On Ice – Fort Myers, FL
- March 20 – Stars On Ice – Orlando, FL
- March 24 – Stars On Ice – Binghamton, NY
- March 25 – Stars On Ice – Hershey, PA
- March 26 – Stars On Ice – Pittsburgh, PA
- March 27 – Stars On Ice – Cincinnati, OH
- April 1 – Stars On Ice – Uniondale, NY
- April 2 – Stars On Ice – East Rutherford, NJ
- April 3 – Stars On Ice – Cleveland, OH
- April 7 – Stars On Ice – Rochester, NY
- April 8 – Stars On Ice – Portland, ME
- April 9 – Stars On Ice – Bridgeport, CT
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News Release
For immediate distribution
DealMango: Igniting a movement that will change the way
customers and merchants interact
“Tell us, we’ll get it!”
MONTREAL – May 9, 2011–Today marks the launch of DealMango.com, the world’s first group buying platform that gets consumers the products and services they actually want from merchants they love, at significant savings.
While DealMango gets people incredible Deals of the Day, its powerful platform which connects consumers and merchants will definitely revolutionize the shopping dynamic for fans of this type of service throughout Quebec.
“DealMango was born out of our desire to give power to the people by offering them deals on what they really want,” explained Robert Gervais, president of DealMango. “When they visit the site, they simply tell us what they want and we then leverage our extensive network of tens of thousands of merchants to get it for them at significant savings. The DealMango platform really stands out from generic group buying websites because instead of asking consumers to prepay for yet another massage or meal they’ll never actually use, we ask them to tell us what they want, so the deals are always relevant and easy to use.”
To illustrate how fun it is to get sweet and juicy deals at incredible savings, DealMango is launching a contest on May 9, 2011, to give consumers the opportunity to win one of three incredible prizes: a $25,000 cash grand prize, a $5,000 shopping spree at Rudsak, and a VIP night at Montreal’s acclaimed W Hotel.
DealMango is excited and proud to be represented by some of Quebec’s best-known personalities, including Joannie Rochette, Michael Cammalleri and Mathieu Darche. “These celebrities could be spokespeople for any company or product, but they chose DealMango because of the change it represents for consumers. We bring power to consumers and will ultimately change the way business is done in Quebec, Canada and the world,” Mr. Gervais concluded.
People will be automatically entered to win one of these exciting prizes by visiting DealMango.com or facebook.com/DealMango and simply telling DealMango what kind of offers they would like to receive. Winners will be announced by DealMango’s celebrity spokespeople on May 26 at the end of the two-week contest period. At the same time, members will be able to review and purchase the first DealMango deal, as determined by the majority of requests.
Exclusive agreement with the Conseil québécois de la franchise (CQF)
In the interests of better serving its members, DealMango has reached an exclusive partnership agreement with the Conseil québécois de la franchise (CQF), which represents some 300 franchise concepts and more than 7,000 franchisees in the province.
With this partnership, DealMango enjoys exclusive access to products and services in Quebec’s network of franchise merchants.
“DealMango offers Quebec franchisees a powerful platform for promoting their products and services, and we’re pleased to partner with them,” said Pierre Garceau, president and CEO of the Conseil québécois de la franchise.
About DealMango
A Montreal-based company, DealMango is a cutting-edge website that gets people what they want at the best possible price. DealMango takes the best of technology and marketplace expertise in order to give consumers the chance to express their needs and desires. It then leverages its extensive merchant network, web infrastructure and human resources to combine these resources for its members’ benefit. It’s simple: “Tell us, we’ll get it!”
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Birks unveils new heart-shaped pendant designed by Olympic medalist
Joannie Rochette
The new pendant created in support of the “iheartmom” campaign
Montreal, October 25, 2010 – Today at a press event, Birks is unveiling its latest jewellery collaboration with Olympic figure skating medalist and BIRKS brand ambassador Joannie Rochette. The new BIRKS heart-shaped pendant is made of sterling silver and its design evokes the tight twists, polished releases and sweeping turns that are part of Joannie’s graceful movements on the ice. In support of the athlete’s charity of choice, Birks will be donating a portion of sales of the pendant to the campaign “iheartmom”, an initiative of the University of Ottawa Heart Institute aiming to positively influence women’s attitudes and understanding of heart disease and to raise funds for research and treatment.
“It is with much excitement that I collaborated with Birks on the design of this pendant,” says Olympic medalist and BIRKS brand ambassador Joannie Rochette. “Following the 2010 Winter Olympics and after losing my mother to a heart attack, I offered my support the campaign “iheartmom” and became their spokesperson. My vision for this jewellery piece designed with Birks was that of a heart with simple, clean lines, that would represent not only the love I have for my mother, but also the importance of educating women about heart disease,” she concludes.
“We are very proud of our collaboration with Joannie Rochette, who continues to impress us on and off the ice,” says Tom Andruskevich, President and CEO of Birks & Mayors Inc. “This newly-created pendant represents Joannie’s commitment and sensitivity very well. We’re also pleased to be supporting her in her involvement with the “iheartmom” campaign,” he concluded.
The new heart-shaped pendant, designed by Joannie Rochette in collaboration with Birks, is available in Birks stores across Canada, online at www.birks.com as well as www.birksusa.com. The sterling silver pendant, along with its silver chain, retails for $150. As a personal touch, the pendant bears Joannie Rochette’s signature.
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